PRODUCT LAUNCH

WHAT IS A PRODUCT LAUNCH?

A Product or Brand Launch is when a company brings a new product or service to market.  It's the moment in time when a new product offering is made available to the public for the first time.  A successful product launch starts well before the actual release date and the effects of one will be felt long afterwards.

XYNERGY PROVIDES:

  • Event Management and Production
  • Venue Selection / Coordination
  • Stage Set-Up / AV and Lighting
  • Host & Speakers
  • Entertainment
  • Catering Services
  • Transportation & Logistics

WE ALSO OFFER:

  • Creative Concept Brainstorming
  • Overall Branding For Venue
  • Event Stage and Presentation:
    • Podiums, Microphones or Wireless
    • Projection Screens / Presentations
  • Product Display Design and Production
  • Celebrity MC’s and Trade Speakers
  • Collateral Design Branding and Printing
  • Raffle Coordination

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GLOBE  (0917) 190 - 8891

GLOBE  (0915) 058 - 1120

SMART (0908) 897 - 2855

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cASE STUDY

FERRERO ROCHER
“A CHOCOLATE
FASHION SHOW”
PRODUCT LAUNCH

  • THE CHALLENGE: Leading Italian chocolate company, Ferrero Rocher, returned for a second year for their annual crowd-pulling event to create a branding opportunity that showcased the Ferrero Rocher Brand with high end original designs via a fashion show; involve fashion students; hold it at a leading mall with high consumer traffic; manage, produce and design all that goes with a fashion show. Hire celebrity MC’s and help to create the program.
  • THE SUCCESS: The focus was on fashion and the idea of a fashion show based around chocolate was born. Students from the design department at HK’s Poly-U submitted over 150 designs, with 12 being picked to enter the fashion show. We created and developed the staging and production, coordinated the music and provided the full set-design for the runway and dressing room backstage. We also handled the celebrity involvement, script writing, translation, PR support and other aspects of the event.
  • The event attracted a very large crowd in Harbor City and resulted in extensive PR coverage.



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AMADEUS
PRODUCT LAUNCH

  • THE CHALLENGE: This leading GDS (Global Distribution System) company asked us to create ”a WoW Factor" for its market launch, announcing and highlighting the four subsidiaries of their main company Amadeus; with the main attendees being travel trade industry and hospitality trade industry professionals.
  • THE SUCCESS: A special Passport was created that encouraged the guests to visit each of the quads, learn about their services and receive a passport stamp, thus qualifying them for a Grand Lucky Draw gift at the end of the evening. For the four "quads" in the Grand Hyatt ballroom we hired for each a ”Cantonese Speaking Actor / Promoter", who were able to present the four key subsidiaries and their divisions products in a fun and educational way. The evening was enhanced by an entrance tunnel, a dramatic white funnel that was the focus of the Grand Hyatt Ballroom, creating ‘AWE’ moment upon entering the ballroom, the "screen" dressing, lit by promotional messages (thru use of gobos) and also the presence of "The Three Waiters” a operatic tenor group from Australia, provided the entertainment.
  • Many of the travel trade industry commented on a fun and knowledgeable evening of entertainment and learning of the new services of Amadeus. (See Media Coverage).



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the PEAK TOWer - Hong kong
SOFT OPENING (3 MONTHS)
THEMED CELEBRATION

Every weekend and on Public Holidays

  • THE CHALLENGE: We were selected to organize regular entertainment at Peak Tower for the period of 3 months leading up to the Grand Opening 14 Day Celebration.
  • The objective was to continue to attract the crowds and help to put Peak Tower on the map.
  • THE SUCCESS: Working with a limited budget, we sourced a wide range of local talent and put together a colorful and multi-faceted entertainment schedule in and around the newly renovated Peak Tower.
  • The highly creative program including mime artists, jugglers, stilt walkers, singers and drumming groups proved to attract large crowds.



Ready for a Quotation?

GLOBE (0917) 894-7529 | GLOBE (0977) 807-4070 | SMART (0908) 897-2855 | Landline (02) 7 509-6682

info@xynergy.com